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Smile Houzz



The branding for Smile Houzz was created by seamlessly inserting an H inside an S. The sharper angles forming the SH logo creates stability, trustworthiness and a clean design for the client. Smile Houzz is a multi-specialty dental practice with pediatric dentistry, orthodontics, and oral surgery. A professional logo that could represent all three specialties was crucial in the design process.


To gain brand awareness in the community and to increase traffic, Smile Houzz started advertising in local magazines and sending out direct mail. Pediatric dentistry and orthodontics were the two specialties we choose to highlight. For the pediatric dental ads the target market was parents of small kids. We wanted to show the child’s imagination and unlimited possibilities for their future. Nothing should stop the child from achieving the best and that includes a healthy smile! We sent out multiple advertisements over a series of months.


After the branding was established for Smile Houzz, the interior signage and building signage were created. It was challenging highlighting three specialties on the sign and still having the letters large enough to be seen from the road. Many versions were crafted until the best solution was made with great visibility. For the front entry, we wanted to create a spot for the Smile Houzz logo to shine. The inset in the wall behind the front desk created the perfect place to display their logo. The interior reception sign has dimension, so it pops off the background color more and produces a nice focal point. In the orthodontic clinic, there is a primary wall behind the island that provided an opportunity to create a focal point with the logo. The logo was laser cut out of MDF board, painted and then constructed on the wall. The idea was to create a photo mural wall that the staff could use for photographs of patients to post to social media. Stock photography was also strategically selected and printed on canvas for the wall insets both in the waiting room and hallway. Nice metal numbers, custom wood bathroom signage and vinyl decals were all created to carry out the branding through the building.

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