BRANDING & Website

The branding was established first for Justin Poynter Golf Instruction with the intention of the logo turning into Crown Golf later on. The Crown mark signifies the arc motion of a golf ball forming the points of the crown. The four points represent each area of the golf game: long game, short game, management and mental. The tagline: devoted to developing champions was formed after discussing the mission for his students. He values the process and pursuit it takes to be the best. The colors and a brand standards were created to carry on the elite and professional look being established. Once the branding was formed a website was designed to showcase Justin’s philosophy, programs and his students.