EXTERIOR AND INTERIOR SIGNAGE
After establishing the brand for Smile Houzz, the interior signage and building signage were created. It was challenging highlighting three specialties on the sign and still having the letters large enough to be seen from the road. Many versions were crafted until the best solution was made with great visibility. For the front entry, we wanted to create a spot for the Smile Houzz logo to shine. The inset in the wall behind the front desk created the perfect place to display their logo. The interior reception sign has dimension, so it pops off the background color more and produces a nice focal point. In the orthodontic clinic, there is a primary wall behind the island that provided an opportunity to create a focal point with the logo. The logo was laser cut out of MDF board, painted and then constructed on the wall. The idea was to create a photo mural wall that the staff could use for photographs of patients to post to social media. Stock photography was also strategically selected and printed on canvas for the wall insets both in the waiting room and hallway. Nice metal numbers, custom wood bathroom signage and vinyl decals were all created to carry out the branding through the building.
We had the opportunity to help with all the custom furniture selection. All the furniture and fabric were strategically selected for the best functionality, efficiency and in the client’s budget. The fabric colors and texture were picked based on the branding colors and interior design selections that had already been made. The wallpaper in the waiting room was picked for its dynamic geometric pattern and color palette. These selections were all crucial for the entire office to come together into one cohesive design.