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Branded Environments

Ben Hogan Learning Center

Combining two beloved nonprofits into one inspiring space with interior vinyl wall graphics and exterior signage for the Ben Hogan Foundation and First Tee of Fort Worth's second learning center at Squaw Creek Golf Club.

Ben Hogan Learning Center main hall with the Ben Hogan biographical wall, reception desk, and First Tee 'Building Game Changers' branded wall
Client
Ben Hogan Foundation & First Tee of Fort Worth
Industry
Sports & Golf
Location
Willow Park, TX
Project Type
Branded environment
Mike Wright tribute wall at the Ben Hogan Learning Center with 'A Unique Friendship' section, Hogan's letter to Mike Wright, the Shady Oaks Country Club logo, and the 1984 timeline marker

The Challenge

The Ben Hogan Foundation and First Tee of Fort Worth partnered to open their second learning center, located at Squaw Creek Golf Club in Willow Park, Texas. The mission: create an inspiring environment where kids in the First Tee programs could learn and grow, while also serving as a dignified space for fundraising events and donor recognition.

The design challenge was bringing two distinct nonprofit brands together into one cohesive space. The Ben Hogan Foundation speaks to a wider audience with a more professional tone; First Tee speaks directly to children with a playful, energetic identity. Both deserved equal voice. We were also the first studio to implement First Tee's newly established national brand guidelines at a large environmental scale.

Ben Hogan Learning Center 'Building Game Changers' wall featuring silhouettes of a girl golfer, a kid jumping, and a male putter, paired with the First Tee values: personal growth, empowerment, self confidence, inner strength, and resilience

Our Approach

Uptimize Design was brought into construction and planning meetings from the start, shaping the design vision alongside both organizations. The unifying theme we landed on was 'write your own story.' It bridged First Tee's 'Building Game Changers' tagline with Mike Wright's inspirational life story. Mike, director of golf at Shady Oaks Country Club, is honored in a dedicated room within the center, and his journey from modest beginnings to a life of excellence echoes the path First Tee hopes its kids will walk.

For the interior, we used vinyl wall graphics to handle the Foundation's substantial written content — large, readable type that holds up from across the room or up close. Playful First Tee patterns and colors brought energy to a space that also needed to feel sophisticated. Custom complementary design elements stitched the two brands together visually.

For the exterior, we designed a metal sign with aluminum standoffs that echoed the building's existing metal roofing, stained wood, and black accents. Both organizations' marks coexist without competing.

Ben Hogan Learning Center main classroom with a wall-mounted TV, large blue First Tee dot pattern, glass windows overlooking the golf course, and the 'Building Game Changers' silhouette mural

The main room set the tone: bold patterns, large readable typography, and First Tee pattern integration with silhouettes of children playing golf.

William Ben Hogan biographical wall at the Ben Hogan Learning Center with a black-and-white portrait of Hogan, life timeline marked 1912 to 1997, and the wooden reception desk in viewBen Hogan career statistics wall: 'Was Ben Hogan the Greatest Golfer That Ever Lived?' with 292 PGA tournament stats, 1940 to 1960 era highlights, and a green wave at the floor lineFirst Tee Fort Worth branded wall at the Ben Hogan Learning Center with the '#writeyourownstory' callout, 'Passion for Impact' circle, member portrait, and the 'Building Game Changers' tagline

Vinyl wall graphics throughout the building reinforce the 'write your own story' theme.

Ben Hogan Learning Center exterior at Squaw Creek Golf Club with a metal sign reading 'Ben Hogan Learning Center | First Tee Fort Worth' mounted on the stained wood and beige stucco facade, with a landscaped pathway and ornamental grassesInterior hallway view of the Ben Hogan career statistics wall with the red angled stripe pattern, 'Was Ben Hogan the Greatest Golfer That Ever Lived?' headline, and the 292 PGA tournament stat

From the exterior signage to interior wall graphics, every touchpoint reinforces the partnership and the 'write your own story' message.

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