Branded Environments

MyPhysio

How Uptimize Design refreshed the MyPhysio brand and turned an empty Arlington studio into a custom-branded space for physical therapy and golf performance.

Client: MyPhysio
Industry: Physical Therapy & Golf Performance
Location: Arlington, TX
Project Type: Brand refresh + environmental design

The Challenge

MyPhysio came to us a few years back for an original brand identity, and recently came back ready to expand. The practice is led by Jared Cave, a physical therapist and TPI-certified golf specialist whose philosophy is that movement is medicine. Patients should expect to feel better, move better, and play better, not just get by. Jared wanted a new Arlington studio that signaled that standard the moment a client walked in.

The space he started with was a blank canvas. To bring it to life, the brand needed to grow up first. The original logo and color system were solid but didn't have the depth to carry across walls, signage, social, and patient-facing materials. Before we could install anything physical, we had to build a brand system that could scale.

Our Approach

We started with the brand. We refreshed the logo, expanded the color palette to add green accents alongside the existing blues, and built out a graphic system of layered diagonal lines, radial circles, and dot patterns that could read at any scale. We codified everything in a brand guidelines document and built social media templates so Jared could keep the brand consistent as he posted.

With the system in place, we turned to the studio itself. The walls became the showpiece. We designed two custom vinyl installs, added a custom acrylic MP logo above the treatment area, door vinyl, and consulted on the interior finishes. The result is a studio that reads like a brand, not a clinic.