Design Retainers

HF Custom Solutions

How Uptimize Design operates as the design partner for HF Custom Solutions, producing custom merchandise and promotional items for clients across Fort Worth and beyond.

HF Custom Solutions hexagon patchwork brand pattern detail with Fort Worth landmarks including the Stock Yards, music venue, and HF building
Client
HF Custom Solutions
Industry
Promotional Products
Location
Fort Worth, TX
Project Type
Design Retainer
Custom SMU 'Hosting Dallas' promotional box with white exterior, red Dallas skyline interior, and QR code

The Challenge

HF Custom Solutions is a Fort Worth promotional products company that builds branded merchandise for some of the most recognizable names in the region. Their client list runs from major universities (TCU, UTA, UTA West, UT, Texas Tech) to country music artists like Pat Green and beverage brands like Pacifico to local fixtures like the Fort Worth Zoo, Colonial Country Club, and Higginbotham. The work spans every category of merch, from custom apparel and bandanas to packaging, drinkware, accessories, and full-team kits.

The brief was to handle the design workload at the volume their business operates at. Every new client request needs to move quickly, look right, work across every product format, and ship to the production vendors in clean, ready-to-print files. HF didn't need a freelance designer on retainer. They needed a design team that could function like an extension of their own.

Team Wes Cowtown Marathon 2026 promotional poster featuring an illustration of Wes on a longhorn at the start line, with an Isaiah 12:55 verse border

Our Approach

We embedded with HF's team and handle every design request that comes through. Apparel mockups, custom bandanas, presentation boxes, drinkware, packaging, signage, full team kits, anything their clients ask for. We take the brief, design the piece, present it back as a client-ready mockup, push it through revisions, and hand off production-ready files to the vendors HF works with.

The work moves fast because their work moves fast. HF clients expect turnaround times in days, not weeks, and we run the design queue to match. Every file lands at the vendor in the exact format they need: print specs, color profiles, dielines, embroidery setup. The result is a design pipeline HF can rely on to keep up with whatever their client roster brings.

Fort Worth Zoo Camp tie-dye bucket hat in rainbow colorway with white Zoo Camp logo and 'Established 1909'
Pacifico Cerveza Clara presentation box in yellow and blue with gold accents and an interior pattern of cacti, surfboards, and Pacifico icons
Higginbotham cork-bottom travel mug in cream with a navy water tower and pine tree silhouette
University of Texas Longhorns Hook 'em promotional set: orange pennant, 'Longhorns 4 The Title' koozie, and 'Longhorns in the Bay' napkin
Colonial Country Club pickleball paddles: a red plaid paddle and a white paddle with the Colonial trees and clubhouse logo
Pacifico-branded patterned quilt blanket in yellow with cacti, anchors, hibiscus flowers, life preservers, and surfboards in navy

Single-product moments across the HF client roster, from breweries and country clubs to zoos and universities.

UTA West 'Mavericks Go West' bandana with blue paisley border and orange and blue cowhide center pattern
HF Custom Solutions hexagon brand pattern showcasing Texas landmarks, animals, and design moments stitched together with HF marks in corners
Texas A&M School of Law 'Howdy' bandana in maroon paisley with a Fort Worth skyline rope script Howdy in the center

Custom wild rag designs for universities and HF's own brand.

TCU branded promotional collection: Horned Frogs cap, Frog Club koozies, Funky Town towel, pom beanie, Big 12 Champs pennant, and Horned Frogs cupPat Green branded tank tops on a beach model: front with 'feels just like it should' text, back with palm trees and classic car illustrationUTA and UTA West promotional merchandise lineup: Blueout shirts, branded mugs, notebook, pencil pouch, 'Blazing New Trails' shirt, and horse design tee

Full-collection merchandise design for major university and entertainment clients.

UTA Healthcare Administration shirt design with a white Texas outline containing the Santa Fe building illustration on a slate blue backgroundPacifico-branded socks in yellow and blue with the anchor and Pacifico crest, photographed on a wooden desk with a Pacifico canTCU Wranglers shirt design with a white cowboy on bucking horse illustration and 'Waits Hall' callout on a dark gray background

Apparel and accessory designs prepared and ready to ship to vendor.

Uptimize Design has been a game changer for our company. They've truly become an extension of our team, handling all of our design requests with creativity, organization, and quick turnaround times. Because of their support, we've been able to offer more elevated creative work to our own clients. Hiring them was one of the best decisions I've made.

Joe Brown, Owner, HF Custom Solutions

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