Design Retainers

Ranch Brand Wine & Spirits

How Uptimize Design partners with Ranch Brand Wine & Spirits on label design, social graphics, packaging, and their ecommerce site.

Client: Ranch Brand Wine & Spirits
Industry: Wine & Spirits
Location: Wimberley, TX
Project Type: Multi-year design retainer

The Challenge

Ranch Brand Wine & Spirits is a multi-product wine and spirits maker based in Wimberley, Texas, with a portfolio that spans flagship wines, premium whiskey, organic spirits, sub-brand single-vineyard projects, and rum. The owner brought us in years ago to handle the volume and breadth of design work that comes with running a brand at that scale: label after label, social post after social post, tasting room menus, in-store materials, and a full ecommerce site.

The challenge with a portfolio this wide is keeping every product feeling like part of the same family without making them look interchangeable. A Ranch whiskey label, a Sirin single-vineyard wine, a Sunday Special social post, and a tasting menu all need to feel made by the same hand, while each earns its own place on the shelf.

Our Approach

We handle the volume of design that comes with a portfolio this wide. Any new label, any social run, any packaging concept, any tasting room collateral runs through us. Every deliverable threads back to the brand's anchor visuals: the rearing horse and cowboy illustration, the rope-circle R horseshoe mark, and the warm color story that runs from sky blues to sunset oranges.

We've designed labels across the Ranch flagship wines, the Ranch Hill Country organic spirits, the Ranch Whiskey series (Reata, Heritage, Regulator), and sub-brand single-vineyard projects like Sirin and Isabella. Several labels feature foil treatments. We also produce the rotating social graphics, the Wimberley tasting room menu, and the ranchbrands.com ecommerce site. The Central Market shelf expansion has been a recent milestone, and watching the labels land next to Russian River pinots has been one of the best parts of the work.