Website Design
All Star Texas
How Uptimize Design rebuilt All Star Texas's website and refreshed the brand to showcase their three services: upholstery, printing, and embroidery.
- Client
- All Star Texas
- Industry
- Upholstery, Printing & Embroidery
- Location
- Venus, TX
- Project Type
- Website redesign and brand refresh
The Challenge
All Star Texas came to us with a website that wasn't working. The ecommerce store hadn't sold a single product since launch, which meant the panel products they wanted to sell online were sitting there unbuyable. The site also didn't present the full business: the company runs three lines, upholstery, printing, and embroidery, but the existing pages only spoke to part of what they actually do.
The brief was to fix the store, rebuild the site to show all three services equally, refresh the logos so the three lines felt like part of one brand, and put a Texas-sized design through every page. The new site needed to actually move product, not just look at it.
Our Approach
We started with the brand. We refreshed each of the three line marks (Upholstery, Printing, Embroidery) so they read as siblings rather than separate companies, anchored by a unified All Star Texas wordmark with a red, white, and blue color story and a star motif that runs throughout.
On the website, we used angled image frames as a design pattern to carry energy across pages and tie the three services together. The ecommerce store works now: customers can buy printing items and panels directly. A custom request form handles upholstery and embroidery quote inquiries. Every page shows real project examples so prospects can see what All Star Texas actually makes.
From email marketing to line logos to product collateral, the brand system runs through every piece.
