Branding & Identity
Tardy Orthodontics
How Uptimize Design has partnered with Tardy Orthodontics for over a decade on brand identity, environmental design, and website work across two Texas office locations.
- Client
- Tardy Orthodontics
- Industry
- Orthodontics
- Location
- Mansfield, TX & North Richland Hills, TX
- Project Type
- Brand identity system and logo animation
The Challenge
Tardy Orthodontics is a board-certified orthodontic and oral surgery practice straightening smiles for over 30 years. The original Mansfield office was founded in 1993, with a second location opening in North Richland Hills in 2020. The practice is run by Drs. Shelley and Calvin Tardy, a mother-and-son team. They came to us for a brand that could carry across every place a patient meets them: the office walls, the website, the birthday card in their mailbox, and the swag the team wears.
The challenge with a multi-decade practice is keeping the brand fresh while honoring everything patients already know. The bracket-and-wire mark, the navy and red-orange palette, and the playful patient communications all needed to scale across two physical locations, a website, custom packaging, marketing collateral, and a 30th-anniversary milestone.
Our Approach
We've worked with Tardy Orthodontics as their design partner for over a decade. The core mark, three orthodontic brackets connected by an archwire that resolve into a 'T' lockup, gives the practice an identity rooted in what they actually do. We extended it into a brand system in navy, red, and Tardy teal that anchors everything from clinical signage to playful patient touchpoints.
Over the years we've handled nearly every brand touchpoint the practice needs. Both office locations got custom signage, interior feature walls, vinyl graphics like 'There Is Always a Reason to Smile,' and consulting on fabrics and finishes. The website got a full revamp and a second-location expansion. Between the offices and the patient communications, dozens of deliverables (direct mail, postcards, flyers, doctor informational sheets, 'Get Aligned for Success' packaging, age-segmented birthday cards, team merchandise, letterhead, business cards, and email marketing) all pull from the same playbook the bracket mark established.
Inside and out at the North Richland Hills office, every space pulls from the brand system.
Patient packaging, vinyl wall graphics, and 30-year-anniversary swag pulled from the same brand system.
